Background

Since 2017, Marzoline has been reinventing headwear by blending Italian elegance with local craftsmanship. Its creations combine bold prints and refined details, offering every woman a subtle way to express her personality. Designed as adornments, Marzoline’s accessories complete and elevate any silhouette.

Challenge

Founders and creative directors Desideria and Allegra Tantalo invited us to help guide their transition from local production to a more structured and ambitious brand positioning. Our mission: to reveal what makes Marzoline truly unique and express this identity through a coherent and emotionally resonant visual narrative.

Our Approach

To present the collections on the brand’s website, we developed an imagery that bridges the visual heritage of headwear from the past century with contemporary portrait photography codes. The brand campaign marked a return to the brand’s roots. The photo series features the founders in their native Rome, paying homage to the Eternal City. Its grandeur, light, and timeless sense of elegance infuse every image, where turbans, scarves, and headbands are worn with natural grace and ease.