From business to brand
From brand to culture
Atelier Sigmas crafts distinctive and desirable brands, from the vision that defines them to the expressions that carry them.
We work across strategy, branding, campaigns, editorial and activation to shape brands as living systems, designed to evolve and support growth.
Every project draws on a carefully curated network of creative experts, selected to meet its unique ambitions.
ABOUT VAYA SIGMAS
Vaya Sigmas is a brand and communication strategist and creative director based in Brussels. The organisations she works with become clearer in what they stand for, sharper in how they express themselves, and more desirable to the people they want to reach.
Founder of Atelier Sigmas, she speaks at conferences, runs strategic workshops and publishes Notes from the Atelier, a monthly editorial on brands, culture and creative direction.
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Her path is deliberately atypical. Originally trained in socio-political sciences and international relations, she later built expertise in photography, art direction and luxury business management. Nearly two decades of practice across public institutions, corporate environments and creative industries give her work a breadth that goes well beyond any single sector.
Since founding Atelier Sigmas in 2016, she has worked with founders and decision-makers in design, luxury, fashion, hospitality and culture, including Ressence, Maison De Greef and Bellerose, as well as public institutions including WBDM (Wallonie-Bruxelles Design Mode).