We help businesses rise into brands,
and brands root into culture.
We are a brand strategy and creative direction atelier helping businesses and creative ventures become brands people desire and remember.
ABOUT VAYA SIGMAS
Vaya Sigmas has led the brand atelier since 2016, specialising in design, fashion, luxury, hospitality, art and culture. She helps companies and entrepreneurs build coherent and distinctive brand worlds that connect meaningfully with people.
With over +18 years of experience across public and private sectors, corporate and non-profit, creative and cultural industries, she combines strategic vision, aesthetic sensibility, and understanding of geopolitic, socioeconomic and cultural dynamics.
OUR APPROACH
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We help you (re)define your vision, your strategy, and your communication, using our proven methods and tools. Explore our services.
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We see strong brands as cultural mirrors and cultural engines, bringing not only great products and services, but meaning, inspiration and emotion to the world. When brands find coherence and resonance, they don’t only sell, they elevate collective taste, inspire imagination, and nurture cultural dialogue.
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We collaborate with a network of peer strategists, designers, art directors, and other creative professionals to bring together the most relevant expertise for each project. We also work with Wallonie-Bruxelles Design Mode (WBDM), helping Belgian creative ventures expand into international markets, through mentoring, coaching, and workshop programs.
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As consultants, we design essential creative systems and roadmaps with you. As coaches, we empower you to implement clear thinking and processes. Two paths to bring brands to life. In every approach, we balance strategy with creativity, and vision with actions.