Background

Jewellery creator and watchmaking curator, Maison De Greef has been accompanying clients through life’s most precious moments since 1848. Six generations, six unique visions have shaped this family house—an essential destination for those seeking excellence and craftsmanship, just steps away from Brussels’ Grand-Place. Personalised service, attentive care, and bespoke guidance define an experience as refined as it is memorable.

Challenge

Arnaud Wittmann, owner of Maison De Greef and artistic director of the jewellery division, entrusted us with the design and implementation of a communication strategy aimed at strengthening the brand’s online visibility and supporting its commercial development.

Our Approach

Although the brand’s digital shift began in 2017, our audit revealed the need to completely rethink the website. The goals: to integrate third-party tools, improve performance tracking, allow greater content flexibility, and offer a more personalised user experience. This technical overhaul was accompanied by a visual reflection on Maison De Greef’s dual identity, giving equal emphasis to its watchmaking and jewellery departments.

For a major public campaign displayed throughout Zaventem Airport for three months, we highlighted a series of photographs by the duo We Are Oskar. To further enhance the campaign, five video capsules were produced in collaboration with filmmaker Leslie Artamonow, using slow motion to emphasise the grace of movement.

The 2019 Christmas campaign reinforced the brand’s online experience while spreading the festive spirit of Maison De Greef across all digital channels.

A short film - also edited into a series of video capsules - was produced for the new website, offering viewers a virtual visit of Maison De Greef. These films showcase the brand’s expertise, the team’s attentiveness, and the richness of its bespoke services, highlighting the Maison’s human touch and accessible spirit.

In 2020, Maison De Greef opened a summer residence in Knokke. To accompany the launch of this new destination, a photo and video campaign was conceived as an ode to this iconic Belgian seaside town. The film follows a young woman, adorned with the Maison’s creations, as she explores the city and its singular atmosphere.