Speaking
Brand strategy. Communication. Creative direction.
These are the subjects I speak about, write about and explore publicly.
For nearly two decades, I've been studying the forces that turn businesses and organisations into brands people recognise, trust and choose.
Today, that same curiosity and analytical lens inform my speaking, teaching and facilitation work: grounded in practice, built around concrete examples, and designed to shift how people understand the brands they are building.
I speak at conferences, company events and cultural gatherings. I contribute to higher education through talks, workshops and guest lectures, and facilitate sessions for founders, decision-makers and communication departments.
TALK N°1
Communication as Brand Capital
Aligning vision and perception to create leverage and momentum
When campaigns, content and marketing efforts fail to deliver the expected results, communication itself is rarely the whole story.
This talk explores the decisions, structures and conditions that allow communication to build recognition, trust, preference and long-term value.
AVAILABLE AS A CONFERENCE (45-60 MIN) OR WORKSHOP (HALD-DAY)
TALK N°2
The Making of Desirable Brands
Building brands people recognise, trust and choose
When campaigns, content and marketing efforts fail to deliver the expected results, communication itself is rarely the whole story.
This talk explores the decisions, structures and conditions that allow communication to build recognition, trust, preference and long-term value.
AVAILABLE AS A CONFERENCE (45-60 MIN) OR GUEST LECTURE (90-180 MIN)
FORMATS
KEYNOTE · INTERNAL CONFERENCE · GUEST LECTURE · WORKSHOP · PANEL · MODERATION
TOPICS
BRAND STRATEGY · COMMUNICATION · CREATIVE DIRECTION · BRAND EQUITY · CULTURAL POSITIONING
LANGUAGES
FRENCH · ENGLISH