Speaking
Brand strategy, Communication and Creative direction. These are the subjects we write about, speak about and explore publicly.
“For nearly two decades, I've been studying the forces that turn businesses and organisations into brands people recognise, trust and choose.
Today, that same curiosity informs my speaking, grounded in practice, built around concrete examples, and designed to shift how people understand the brands they are building.
I speak at conferences, company events and cultural gatherings. I contribute to higher education through talks, workshops and guest lectures, and facilitate sessions for founders, decision-makers and communication departments.”
— Vaya Sigmas
TALK N°1
Communication as Brand Capital
Making communication a force for growth
When campaigns, content and marketing efforts fail to deliver the expected results, communication itself is rarely the whole story.
This talk explores the decisions, structures and conditions that allow communication to build recognition, trust, preference and long-term value.
CONFERENCE (45-60 MIN) OR TAILORED WORKSHOP
TALK N°2
The Making of Desirable Brands
Building brands people recognise, trust and choose
Despite their quality, expertise or ambition, some businesses and organisations remain interchangeable, while others become reference points or obvious choices.
This talk explores the forces behind that transformation and what it takes to build brands people actively seek out and recommend.
CONFERENCE (45-60 MIN) OR MASTERCLASS (90-120 MIN)
FORMATS
CONFERENCE · WORKSHOP · PANEL · MASTERCLASS · MODERATION
TOPICS
BRAND STRATEGY · COMMUNICATION · CREATIVE DIRECTION · BRAND EQUITY · CULTURAL RELEVANCE
LANGUAGES
FRENCH · ENGLISH
“A big thank you for this excellent workshop! I particularly appreciated Vaya’s expertise, clear explanations and kindness.”
— Anne-Claude HONNAY, Jewellery Designer
“Thanks to her solid expertise in brand strategy, Vaya helped us better understand what a brand needs to put in place to build stronger communications and support its growth.”
— Daphné DULAIT, Sportswear Designer
“A very good training course. Vaya easily relates to each participant’s business reality, using concrete examples to illustrate the points, which is a real bonus.”
— Joan BEBRONNE, Furniture Designer