Background

Founded in 1989, Bellerose is a Belgian brand offering a wardrobe for the whole family, combining comfort and everyday style. Each collection explores a blend of materials, oversized and fitted cuts, 90s influences, and retro-chic touches. The brand enjoys playing with contrasts to create a relaxed yet confident silhouette. This spirit is reflected not only in its clothing but also in the architecture of its stores and its approach to communication. More than just a fashion label, Bellerose embraces a lifestyle, free-spirited and effortless.

Challenge

In 2015, Bellerose’s marketing director reached out to us to develop the brand’s content strategy. The goal: to strengthen the brand experience across all digital touchpoints and convey the Bellerose spirit in a coherent, omnichannel way. This is how the brand’s blog, “The Journal,” was born.

Our Approach

A publication calendar was established, including interviews, features, designer portraits, and videos. We managed the entire content production process—from concept to multi-channel distribution, including photography and copywriting. The result: a genuine Bellerose lifestyle universe came to life online, contributing to brand image, awareness, and sales growth.